Dimensional Design has had a relationship with Absolut Vodka for several years. Starting in Philips Arena in Atlanta, we designed, built and installed a new Absolut branded bar along with an extensive re-branding of another Absolut bar in the private suites area.

At Philips, we also used the information gathered from corporate and Absolut’s ad agency to create a Level Vodka brand focused private-entry bar. Acting as liaison between arena management and Absolut’s marketing department, we were able bring a strong Level presence into the bar without completely overhauling the space. 

Apart from our work in Philips Arena, we’ve had multiple other opportunities to work with Absolut. In a very intensive project, we partnered with them for a complete update and remodel of the private lounge in Studio 54 at MGM Grand in Las Vegas. Designed and presented with close affiliation to their ad agency to become a Level Vodka lounge, a comprehensive and brand-focused “Level 54” was created. Ranging from large areas of modular seating and a suspended dance floor to semi-private, bottle-service Pods for more intimate gatherings, every detail was designed or specified to match Absolut’s marketing language and global image. 

Our most recent project was a proposal for a new Absolut Bar in the Denver airport in a space currently occupied by a Mexican restaurant. Absolut wanted a simple, yet clearly branded Absolut Vodka bar /lounge.  They wanted all of the signature colors and materials associated with Absolut well represented while expressing a modern, Swedish design.  We completed several successful designs and a final was chosen.