DiversiTech, a well respected and growing HVAC manufacturer base in Atlanta, approached DD to design, develop, and implement a new display program. 

Beginning to expand in the industry, DiversiTech wanted to effectively use their display space to brand themselves as a powerful competitor.  Using elements from their new product packaging, we produced multiple concepts that best showcased the brand. 

We focused on creating a strong presence for DiversiTech using their bold red to stand out in a generally monotone, dull HVAC retail environment. 

After narrowing down our concepts and choosing a direction with the client, we finalized engineering of the display for ease of shipment and install.

Finally, we worked in all areas of execution of the displays, from fabrication both in-house and sub-contracted to plan-o-grams, kit packing and shipping logistics.