Dimensional Design has had a close relationship with KWC Faucets for over seven years. In 2007, KBIS, the Kitchen & Bath Industry Show, was chosen as the venue for the emergence of KWC/Hansa with new management and a recently rejuvenated family relationship between its two branches: Swiss KWC and Germany’s Hansa.
With the goal of reintroducing Hansa to the American market, the desire was for the booth to showcase two sister companies working side by side, one side focusing on high-end kitchen faucets, the other on unique and cutting edge bathroom fixtures. While the client wanted to maintain a unity to the marketing and design approach of the European arm, we also had to take our own unique approach on various elements to please the side of the company here in the States.
Designed, built and installed ( working closely with the German marketing and development team), we created an exciting and entertaining 60’ x 70’ show environment that kept the booth packed.
Now erected as a permanent training and showroom facility in KWC/Hansa’s American headquarters, our design, filled with stunning graphics and running water displays, continues to help KWC/Hansa strategically market itself in the U.S.