In creating Lenny Mac’s BBQ from the ground up, we embarked on one of the most involved marketing, branding and design projects we’ve encountered.

At Lenny Mac’s BBQ we needed to create a marketing identity and strategy first and foremost. In on the project from the very beginning, and working with chefs who cared more about the food than the marketing or design aspect, we took over and created a comfortable and welcoming southern BBQ atmosphere by designing the entire restaurant interior and layout.

From there we went on to develop the décor by designing and implementing 2D and 3D graphics for murals, multiple menus and apparel, interior signage, and additional decorative accents.  We also designed and installed all of the exterior signage.